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PROFILE

Who we are

The Zollverein School of Management and Design is a Business School for the creative disciplines. It confronts, links and integrates corporate management and creativity - in teaching, research, further education and consultation. In this way, the further education institution founded in 2003 is establishing itself as a globally leading platform for creative economics.

Our objectives

• The Zollverein School sees itself as the nucleus for a new form of innovation culture. With its programs, it aims to stimulate innovations which bring about lasting change - in the economy, in science and in our daily culture.

• The Zollverein School aims to strengthen the role of the creative disciplines. With their emphatic skills, creative disciplines such as design and architecture are particularly close to the market, are able to recognize customer needs and feel out future developments. In this way, they promote the development and implementation of genuine innovations and lay the foundations for successful corporate management in the 21st century.

• The Zollverein School wants to train management staff to act like entrepreneurs, initiate change and actively shape the future. The programmes of the Business School are aimed at all management staff - regardless of educational background and sector - who see management as a structural task and want to design new markets and new environments as mentors.

Our methods

• The Zollverein School makes use of the inventive power of creativity in solving the most diverse problems and tasks. Creatively educated people have interpretative skills, which enable them, e.g. to deal with ambivalent economic problems or to tap the dialectics of diverging customer requirements. In an increasingly complex environment, creative thinking and acting are becoming new key qualifications.

• The Zollverein School integrates and links disciplines and views which were previously separate. Based on the assumption that new markets only emerge when well-worn patterns of thought and action are broken, the programs of the Zollverein School combine problem-solving methods from various disciplines. Interfaces and points of reference to other subject areas and environments are thus developed using the instrument of initiated change in perspective.

 

 

Statement

"Competing is no longer about creating dominance in scale-intensive industries, it's about producing elegant, refined products and services in imagination-intensive industries. As a result, business people don't just need to understand designers better - they need to become designers."

Roger Martin, Dean Rotman School of Management

© 2003-2009 Zollverein School of management and design