PROFILE
Who we are
The Zollverein School of Management and Design is a Business School for
the creative disciplines. It confronts, links and integrates corporate
management and creativity - in teaching, research, further education and
consultation. In this way, the further education institution founded in
2003 is establishing itself as a globally leading platform for creative
economics.
Our objectives
• The Zollverein School sees itself as the nucleus for a new form of
innovation culture. With its programs, it aims to stimulate
innovations which bring about lasting change - in the economy, in
science and in our daily culture.
• The Zollverein School aims to strengthen the role of the creative
disciplines. With their emphatic skills, creative disciplines such as
design and architecture are particularly close to the market, are able
to recognize customer needs and feel out future developments. In this
way, they promote the development and implementation of genuine
innovations and lay the foundations for successful corporate management
in the 21st century.
• The Zollverein School wants to train management staff to act like
entrepreneurs, initiate change and actively shape the future. The
programmes of the Business School are aimed at all management staff -
regardless of educational background and sector - who see management as
a structural task and want to design new markets and new environments as
mentors.
Our methods
• The Zollverein School makes use of the inventive power of creativity
in solving the most diverse problems and tasks. Creatively educated
people have interpretative skills, which enable them, e.g. to deal with
ambivalent economic problems or to tap the dialectics of diverging
customer requirements. In an increasingly complex environment, creative
thinking and acting are becoming new key qualifications.
• The Zollverein School integrates and links disciplines and views which
were previously separate. Based on the assumption that new markets only
emerge when well-worn patterns of thought and action are broken, the
programs of the Zollverein School combine problem-solving methods from
various disciplines. Interfaces and points of reference to other subject
areas and environments are thus developed using the instrument of
initiated change in perspective.
|
Statement
"Competing is no longer about creating dominance
in scale-intensive industries, it's about producing elegant, refined
products and services in imagination-intensive industries. As a result,
business people don't just need to understand designers better - they
need to become designers."
Roger Martin, Dean Rotman School of Management
|