Curriculum
The curriculum is based on five thematic areas:
1) Transformation
2) Methodology
3) Strategy & Marketing
4) Organization & Leadership
5) Finance & Operations
The central theme of the courses of study is Strategy &
Marketing, which focuses on the customer-oriented
development and application of strategic concepts. The treatment of each of these thematic areas is not
just confined to one term only. Instead, the same
problematic situation is addressed and dealt with from
the perspectives of all the various specialist areas.
This approach facilitates the creation of links between
these thematic areas, which in turn enhances the
students' ability to confront and deal successfully with
current and future challenges in management.
Transformation, Basics & Methodology
The classes in the Transformation and Methodology
strands will allow students to acquaint themselves with
themes from the fields of culture, society, and business
that have a sustainable impact on current corporate
developments. The issues dealt with in these classes
will be raised and discussed in other parts of the
course. The lecturers for this strand will also be
involved in the Strategy & Marketing, Organization &
Leadership and Finance & Operations strands.
Strategy & Marketing
The main emphasis of the degree is on Strategy &
Marketing with the focus on customer-oriented
development and implementation of strategy concepts. The
strand will focus primarily on the way companies
interact with their environment. Other elements include:
the development of strategies and the strategy process,
and the link between the two; the way a company is
influenced by its environment and the way it deals with
this external influence; the way a company presents
itself to the outside world in the form of offers,
services, and products; and the integral development of
business models.
Organization & Leadership
The Organization & Leadership strand will focus mainly
on the design of internal corporate structures. Other
elements include: decision-making processes;
organizational culture and personnel development; and
the way the actions of individuals can be adapted to
reach the company's target in the field of Finance &
Operations.
Finance & Operations
The main focus of the Finance & Operations strand will
be on principles of corporate financing, accounting, and
controlling that are relevant for managers. This module
will also highlight the need for links between the
fields of management and design. For example, it will
show that not only the monetary evaluation of
discontinuous creative processes is a challenge.
Moreover, the entire business administration of a
company the tasks of finance management, methods of
financial planning, and financing and investment
decisions must be designed in such a way that there is
sufficient room for strategic decisions and, of course,
for innovation and creativity.
Practical questions and case studies arising from
company activities will be integrated into the classes.
This is why the course allocates large amounts of time
to multi-discipline practical project work. The Master's
thesis will be closely related to corporate issues. The
final part of the course is reserved for the writing of
the Master's thesis. |
