Managing Innovation: MBA
Lasting Innovations
Innovations are a company's future capital in global competition.
They create lasting value, change our environment and ensure
entrepreneurial success over the long term. Nevertheless, how can
innovations be successfully positioned on the market and achieve
differentiating effects for a company in the competitive environment?
Trade and industry are becoming creative
New products and services must be orientated to the customer's
expectations and demands more than ever nowadays. Someone who wants to
be successful worldwide must be attractive worldwide as well. Creative
abilities are gaining significance against this background: not only for
designing attractive products but also for developing new business
models and structuring the entrepreneurial processes. Market-orientated
creative disciplines like design and architecture, advertising and
marketing are catalysts for successful, innovative processes and they
are key factors for successful management and business administration in
the 21st century.
New strategies
The Executive MBA at the Zollverein School conveys sound knowledge
about management and business administration: beyond that, it also deals
with the strategic use of creative disciplines in a company's various
functional areas. The Zollverein School is supplementing the traditional
MBA curriculum with subjects like Design Studies, Culture & Society and
Innovation for this purpose. These subjects widen the perspective of
students and they stimulate the development of a lasting corporate
strategy.
Main topics
• Development of strategies
• Strategic marketing
• Management of innovations
• Strategic change
• Brand leadership as an instrument for lasting corporate development
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